AWENA SINCE 2000. ALWAYS AHEAD.
LET'S MEET
Intro
Creativity that inspires •Creativity that inspires •Creativity that inspires •
Creativity that inspires •Creativity that inspires •Creativity that inspires •

WHO WE ARE

Creativity that works.
Experience that brings peace of mind.
Partnership that drives results.

Awena has been in business since 2000. Over the past 25 years, we have delivered thousands of projects for more than a hundred brands across FMCG, beauty, premium and retail — from short-term point-of-sale activations and unconventional events to multi-stage retail rollouts across entire networks. This experience underpins everything we do: creativity shaped by market realities, and craftsmanship that delivers on time.

We design campaigns, POSM, events, retail environments and activations that genuinely drive results. We combine boldness with pragmatism, creativity with effectiveness. For us, it is not just the idea that matters — it is above all the outcome: a “wow” effect on the shelf and beyond.

OUR PHILOSOPHY

We believe great campaigns start with people, not trends. We do not think in clichés — every project is treated individually, taking the client's needs into account and looking for solutions that deliver real business value.

We combine a strategic approach with bold creative execution. We create emotions, build relationships and drive change. Commitment is not just a slogan for us — it is how we work from the first brief to the post-implementation report.

HOW WE WORK

We combine experience with a modern approach. We do not follow templates — we offer solutions tailored to you. We create value, not just services. We are in it for the long-term relationship. A brand must be visible, tangible and remembered. We do not stop at the idea — we bring vision to life, taking care of every detail.

Our values

We take full responsibility for every stage of the project — from concept, through prototyping and testing, to production and installation.

For us, the client is a partner. We listen, advise and play to your KPIs — because long-term relationships deliver the best results.

We know the thrill of the first campaign and the calm of the hundredth. We know when to push the boundary and when to hold the line.

We value your time and care about every detail. We move fast, without compromising on quality.

Clear communication, transparent processes and tangible results. No marketing slogans.

“I have always been close to brands and their communication decisions — primarily from the research and insights side. Years of working with hundreds of briefs and campaigns taught me to tell apart those that genuinely move sales from those that merely look good in a presentation. This experience reinforced one conviction: lasting results come only from work built on two pillars — quality and a client partnership founded on trust. At Awena, these values are not a slogan from a brochure — you can see them in prototypes, in candid conversations and in details that the client often does not even notice. Because a client does not come back for a nice deck — they come back for a partner they trust.”

MARTA RYBICKA
MANAGING DIRECTOR
POSM designed for results — effective, modular and production-ready
POS Materials
Eventswith guaranteed impact — creative, refined and delivering the WOW effect
Events
Retail designthat increases conversion and organises the customer experience
Retail Design
Activationsthat sell — precise, engaging and scalable
Activations
Marketing fulfilmentfrom concept to delivery at the specified address
Marketing fulfilment

POS Materials

POSM designed for results — effective, modular and production-ready

We design and produce POSM that genuinely drive results: precise, modular, easy to implement and delivered with a guarantee of consistency across the entire network.

How do we create POSM that really works on the shelf?

Our POSM are developed with the category’s specifics and the brand’s competitive advantage in mind. We combine shopper marketing strategy (understanding how a customer behaves at the shelf) with a practical production approach. We eliminate the gap between creative design and physical execution through rapid prototyping and quality control at every stage.

From prototype to implementation: a process that eliminates errors

We focus on modularity, easy assembly and optimised materials — this shortens implementation timelines and reduces the cost of a network-wide rollout. Our own production facilities guarantee consistency across multiple locations, without manual fixes on site. Every project undergoes verification under real-world conditions — we test materials, check assembly on a physical specimen and iterate. Only then do we launch large-scale production.

Why does consistent display drive sales?

Stores within the same network vary in floor space, layout and lighting — the design should not fall apart under these differences. A consistent display means greater brand visibility, higher product rotation and fewer operational issues. The effect shows up in sales reports within the first weeks after rollout.

Let's create something that makes your product stand out on the shelf.

Refined forms. Selective materials. Detail that makes the difference.

SEE HOW WE DO IT IN PRACTICE

Events

Events with guaranteed impact — creative, refined and measurable

We design events that combine creativity with measurable business impact — from strategy and scripting, through full production, to technical delivery, logistics and post-event communication.

How do we combine emotions with hard KPIs?

We treat an event as a strategic communication tool, not a one-off spectacle. Every format is built around specific metrics — engagement, conversion, lead quality or content value for use after the event. We work end-to-end: set design, AV production, directing, logistics, event apps, streaming and phygital activations (blending physical experience with a digital layer).

End-to-end process: from idea to execution

An experienced team and processes refined through work for premium brands deliver the three things clients value most: production reliability, budget predictability and zero chaos on the day. An event should delight — but above all, it should perform: in data, in brand communication and in business. Every stage — from the first script to the dress rehearsal — is verified under real-world conditions. We check throughput, crew response times and contingency scenarios. On event day, the client talks to guests, not puts out fires.

Phygital, UGC and digital — how do we extend the life of an event beyond the venue?

A well-designed event does not end with the last guest. We bridge the physical and digital worlds so that the event generates value before (teasers), during (live content, attendee-generated material) and after (recaps, content for further campaigns). This approach can extend an event’s effective lifespan by several weeks.

Let's design an experience worth remembering.

Refined aesthetics, thoughtful narrative and top-level execution.

SEE HOW WE DO IT IN PRACTICE

Retail design

Retail design that increases conversion and organises the customer experience

We create conversion-driven retail design: from shopper marketing strategy, through space planning and visual merchandising, to lighting and a complete rollout system for the entire network.

How do we design retail spaces for results?

We design store environments that guide customers intuitively and support purchasing decisions. Zoning, traffic flow, lighting, communication — everything is rooted in strategy, category data and the realities of each location. We work iteratively: mock-ups, prototypes, planogram tests. Design decisions are based on facts, not boardroom opinions.

Tests, prototypes and implementation systems — a method that works across networks

We safeguard the entire rollout: manuals, installation guides, scalable variants for different store formats and supervision of the network-wide rollout. We ensure the store looks excellent not only on opening day, but also after many months of intensive use. Every store, regardless of size and location, implements the design uniformly. Manuals are prepared so that the installation crew does not have to make design decisions on the spot — and that eliminates the most common source of discrepancy between visualisation and reality.

Why does consistent design translate into business results?

Consistency means a better customer experience, greater efficiency for store teams and a shorter time to launch new locations. It also means simpler long-term maintenance of brand standards, without constant corrections and updates.

Let's give your space a new dimension of quality.

Harmony, function, light — we create spaces people want to be in.

SEE HOW WE DO IT IN PRACTICE

Activations

Activations that sell — precise, engaging and scalable

We deliver activations that translate into real impact — more product trials, interactions, content and sales, not just foot traffic around a stand.

How do we build the path: contact → interaction → conversion?

We build data-driven activations: precise targeting, sampling, product demonstrations, engaging mechanics and partnerships with complementary brands. Every element of the consumer journey — from first contact with a brand ambassador to final conversion — is designed to raise the quality of the interaction, not just its volume.

Field, logistics, audits — all on our side

Operationally, we run the project end-to-end: recruitment and training of field teams, logistics, paperwork, reporting. Our own production facilities allow us to scale from premium formats for a narrow audience to tactical mass activations — without compromising quality. We develop the project iteratively, basing each stage on data from the execution. In-campaign audits allow us to adjust tactics when a format is not delivering the expected results. The client gets a ready-made process, not a bundle of tasks to coordinate on their own.

Why do micro-formats and repeatability deliver the greatest impact?

A well-designed activation must be predictable, measurable and repeatable — and it is precisely this predictability that forms the foundation on which the “wow” effect is built. Micro-formats make it possible to test, optimise and replicate what works, without the risk of costly one-off experiments.

Let's build a moment that stays with the audience.

Experiences designed with care. An effect you can feel — and see.

SEE HOW WE DO IT IN PRACTICE

Fulfilment

Marketing fulfilment — from concept to delivery at the specified address

We deliver end-to-end marketing fulfilment: loyalty programmes, cashback, co-packing, creative mailers and multi-component logistics. We take the operational load off the client, guaranteeing punctuality and quality.

What is marketing fulfilment and why outsource it?

Fulfilment covers everything between the finished project and the moment the recipient holds the product in their hands. Loyalty programmes, kit packing, influencer mailers, material logistics — these are processes that demand precision and scale. A mistake at this stage can destroy the effect of even the best creative. We take on this responsibility comprehensively: from the mechanism, through assembly, to delivery at the designated address.

Loyalty programmes and cashback

We design and implement loyalty mechanisms from scratch: concept, terms and conditions, tech platform, ongoing administration and settlement. The client receives a ready-made, working solution that engages consumers and strengthens their attachment to the brand.

Co-packing and creative mailers

We assemble, personalise and pack materials for dispatch — from promotional kits to bespoke creative mailers for influencers, press and business partners. We design packaging that turns a parcel into a brand experience — whether it reaches five people or five thousand.

Multi-component logistics

Full logistics infrastructure with no size or territorial limitations. Multi-product shipments in any configuration, from individual premium parcels to nationwide mass dispatches — with the same quality control throughout.

From the mechanism to a parcel in the recipient's hands — we'll handle it all.

Precision, timeliness and attention to every detail.

SEE HOW WE DO IT IN PRACTICE

FREESTANDING
DISPLAY UNIT
- BELVEDERE

CHALLENGE:

Low brand visibility in hypermarkets and the need to stand out during key selling periods.

SOLUTION:

Designing a dedicated display with a bold design consistent with the brand identity, seasonal modules and storytelling rooted in the product’s DNA. The structure was optimised for easy assembly by store staff.

PROCESS:

Audit of competitor displays, development of creative concept variants, prototyping and testing in selected locations, production with material optimisation, distribution to the network with assembly instructions, and monitoring of display compliance.

RESULT:

A 20–30% increase in sales of the featured products during the campaign period. Improved brand recognition at the point of sale and positive feedback from both consumers and retail partners.

KEY TAKEAWAY:

A well-executed POS display is one of the most effective tools for building visibility and impulse sales — especially during seasonal peaks.

WHAT WE DO

PREMIUM
EVENTS
- ESSILOR LUXOTTICA

CHALLENGE:

A premium brand needed an event that would be simultaneously spectacular and operationally flawless. 200 m² to manage — the largest stand at the trade fair and in the client’s history. Full responsibility: from brief to the last day of the event.

SOLUTION:

Visualisation, execution, installation — everything in-house. Four assembly crews, three days of installation. Lighting, sound, catering — full coordination.

RESULT:

The most visited stand at the fair. Sales results exceeding the client’s targets.

KEY TAKEAWAY:

A great event is not just a show — it is a precisely planned production project.

WHAT WE DO

LANCÔME
ZONE IN
PERFUMERY
KAUBAMAJA - TALLINN

CHALLENGE:

Redesigning the existing Lancôme zone in the Kaubamaja perfumery in line with the brand’s current visual identity, without disrupting the rest of the store’s operations.

SOLUTION:

Removal of outdated visual elements and furniture, introduction of new creative executions and fixtures aligned with the brand’s global guidelines.

PROCESS:

Development of a new space concept, prototype fixtures and colour palette, brand-side approval, and implementation within the designated time window.

RESULT:

A new zone fully aligned with the current visual DNA of Lancôme. Elevated prestige of the zone and increased product rotation within the new display.

KEY TAKEAWAY:

Retail design works when all elements — furniture, lighting, creative, materials — form a single organism. Any friction at the detail level is picked up subconsciously by the customer.

WHAT WE DO

NEW YORK
SUBWAY
REPLICA
- WESTFIELD ARKADIA

CHALLENGE:

Creating a replica of a New York subway car and platform, inside which individual brand activations would take place — in a way consistent with the brand’s creative concept.

SOLUTION:

Building a 1:1 scale subway car and platform with full set design and equipment enabling activations to run inside the zone.

PROCESS:

Development of technical drawings and visualisations through to the execution stage, production of structural elements, transport, on-site assembly and operation throughout the event.

RESULT:

Enormous interest in the zone itself and in the activations held inside. Extensive social media coverage, queues of attendees eager to experience the activation inside the car — the zone became one of the most photographed features of the event.

KEY TAKEAWAY:

A well-designed activation becomes a sales and content tool, not a one-off “event.” Scale and quality of execution generate organic reach that is hard to buy in media.

WHAT WE DO

OUR CLIENTS

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